Robert has 4 jobs listed on their profile. You Can Quote Me: “Quotation Marks are Confusing.”, The System I Used to Write 5 Books and Over 1,000 Blog Posts, Why You Need to Stop Editing While You Write, The Best Way to Deal With Haters Is to Not Even Respond, Write like a journalist — 6 AP style tips — Part 1, How I Write a Stupid Amount of New Content, Effortlessly, Here’s What You Need to Do: Absolutely Nothing. This time from an Agora Financial promo. Robert Lucas Conversion Copywriter. Photo by Christian Stahl on Unsplash. This is where you can talk about yourself... Why is being on your email list important for your reader? So they continue reading. You don't need them to name their firstborn child after you. I have written a lot of bad copy in my day. It’s less overt in that you know something is happening. They've inched toward becoming a new person. 1002 others named Robert Lucas are on LinkedIn. Most of them are here to keep your reader happy. See the complete profile on LinkedIn and discover Robert… Younger, more connected audiences are used to the absurd. The main goal of Fact-Stacking is to build tension. 1003 others named Robert Lucas are on LinkedIn See others named Robert Lucas Robert’s public profile badge Include this LinkedIn profile on other websites Robert Lucas Graduate Mining Engineer. Robert C Lucas will not be notified of your purchase. Robert, A Lucas was born on month day 1902, at birth place, Illinois, to Eber Lucas and Mary, Belle Lucas. And it sounds like an ugly, overgrown haiku, but I think you get the idea. To cause your reader to wonder: Because his desire to find the answer to that question is what will keep him reading. They've taken a step forward by giving you their email address. Robert Lucas. And I have good news: Here's your free ebook. But questions 4 and 5 keep them engaged (in your Welcome Email and your future emails too). Do that, and you'll end up with a damn good Welcome Email. And they seemingly have nothing at all to do with each other. Give them what you promised, because your goal now is to earn their trust. Jersey City, NJ Robert Lucas Originally published at robertlucas.co. Without tension, you’re not stacking facts, you’re just being boring, and people will stop reading. Find Robert Lucas in the United States. Robert Lucas is on Facebook. Here’s a quick example off the top of my head for kitty litter: But now I think I’m their favorite stop. Join Facebook to connect with Robert Lucas and others you may know. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. (You can do that later.). Let's say you're a sustainable clothing brand. Join Facebook to connect with Robert Lucas and others you may know. Don't get greedy. What will you do with it? This is your chance to reinforce their decision and show them WHY it was a good move. You've seen the damage fast fashion causes to the environment... You understand the devastating effect it can have on local economies... And you actually care about the poor families who produce the garments people wear every day. What’s interesting about this lead is that it focuses specifically on facts about Donald Trump —, But after the lead is done and the Big Promise is made…. Why is the lead magnet they're receiving important? See others named Robert Lucas Robert’s public profile badge. It’s just a series of facts (my true opinions about shopping for clothes as a tall, thin dude in America) that hit on the reader’s pain points and leave him wondering: Okay — so what’s going on here? Most of the time, I share helpful content. 1001 others named Robert Lucas are on LinkedIn. Join Facebook to connect with Lucas Roberts and others you may know. See others named Robert Lucas Add new skills with these courses. No need to overcomplicate this. (Shoutout to Kyle Milligan for his incredible breakdown of this.). More on that in a minute. And if you want more email copywriting tips... Click here to download my email copywriting guide, This is how your write a good email. That's not perfect. Help them understand what that means. If you're like pretty much everyone else in the marketing world (myself included)... You've promised someone a free resource in exchange for their email address. You’re presented with a series of seemingly unrelated facts. Simplicity wins. What the hell do these things have to do with each other? But another thing to consider is using a format like: This is helpful because it immediately reminds the reader where they know you from. Robert Lucas is a direct response email copywriter who helps companies earn more money with email. But you keep reading to find out what it is. Robert Lucas Conversion Copywriter. Then, all you have to do is stack ’em up and find a way to tie them to that Big Promise. 258 Followers ... I’ve got a quick little copywriting tip for you. shift extrusions operater at gradus. Here’s another one from a Heatseekers promo from Money Map press. And they want to find out that answer. Read writing from Robert Lucas on Medium. Who are they now that they're a part of your tribe? ", P.S. These facts don’t have to support each other. If you plan to email every day and they hate it every time an email shows up in their inbox...it's not gonna work out. Numbered lists are great. And that’s not an “old people” joke…. Click here to get one 100% free (and simple) copywriting tip every week. You have your reader's attention. You don't have to include bullets. At this point, it would be easy to turn the focus on yourself: "Here at XYZ, we're all about blah blah blah.". Because you HAVE to find out what the heck all these random statements have to do with each other. Copywriter. Robert has 3 jobs listed on their profile. So this article is a commentary on the copy not the person… They've taken a step toward a new reality. The Big Promise, which we were leading into, is that this new kitty litter is better for x, y, and z reasons. The goal of Fact-Stacking is to build tension. Tingnan ang profile ni Robert Ramos sa LinkedIn, ang pinakamalaking komunidad ng propesyunal sa buong mundo. So if you're not cool with that, just click the unsubscribe button below. Include this LinkedIn profile on other websites. View the profiles of people named Lucas Roberts. They're going out on a limb here! OPS Supervisor at Canada Post / Postes Canada. (Seriously. You could include something like: You joining us today means you're tired of accepting the status quo of the fashion industry. This next example is from Derek Halpern’s Sales Page That Converts course. I couldn’t write this article a year ago. The name Robert Lucas has over 1677 birth records, 516 death records, 445 criminal/court records, 4936 address records, 787 phone records and more. And I believe these email subject line templates could help you write better subject lines. Notice how Kira doesn’t even have any sort of intro. Just give them the link. Then, when I thought about sharing it with people, I started thinking: Surely, someone has discovered this before…and when I point it out and call it this brand-new thing, people are going to say…, “Robert — you know we’ve seen this shit before, right?”. (Click here and it will download instantly.)*. They all have some relation to the kitty litter. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. So — how do you actually do Fact-Stacking? And my laundry room used to be my least favorite room in the house…, And I never understood why Mr. Whiskers was always licking his paws…. Robert LUCAS. I’ll leave it to them to figure out their own competitive advantages. And they tie into the Big Promise that TCCIRL (not an affiliate link, btw) is an event you would regret missing. This is not a question your reader is consciously thinking about. DO NOT make this complicated. Let's say you're delivering a free guide called "This is how you write a good email. Or encourage them to keep an eye on their inbox tomorrow, because you're going to send them something else they'll like. Your Welcome Email is where you deliver that lead magnet. Every day, Robert Lucas and thousands of other voices read, write, and share important stories on Medium. This is the perfect chance to get them to engage with your business a bit more. So we're on the same page, I email my list at least once per week. Promise. This isn't about you. There's a question in their mind that hasn't been answered yet. Don’t let me be that guy at the party with spinach on his teeth. So, when you show up to the party, announce yourself clearly. Robert Lucas Conversion Copywriter. Tingnan ang kompletong profile sa LinkedIn at matuklasan ang mga koneksyon at trabaho sa kaparehong mga kompanya ni Robert. Even though the facts being stacked in this promo are related, they’re still ambiguous enough to spark a sense of curiosity. I’ve got a quick little copywriting tip for you. You want to find out the “secret” behind the facts. This one is less random than Kira’s, which makes it perfect for Money Map’s older audience. 1002 others named Robert Lucas are on LinkedIn. At this point, your reader has dipped a metaphorical toe in the water. You don't need them to buy a product yet. Thanks! Robert ay may 11 mga trabaho na nakalista sa kanilang profile. Find Robert Lucas's phone number, address, and email on Spokeo, the leading online directory for contact information. View the profiles of people named Robert Lucas. | robertlucas.co. Get out there and write your Welcome Email. See others named Robert Lucas Add new skills … Looks like you requested access to my ebook: This is how you write a good email. Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. But let's be honest: They're not completely sold yet. Nashville, TN. This is probably the most basic example of Fact-Stacking we have. While this one is more straightforward — it still keeps you reading. Create a free family tree for yourself or for Robert Lucas and we’ll search for valuable new information for you. Robert Lucas . Templates are great. vSphere 6.7 Foundations: Storage ; vSphere 6.7 Professional Part 09: Backup and Recovery; Cloud Complexity Management for Multicloud Deployments; But you get the idea. So here they are. It won't hurt my feelings. Copywriting formulas and templates made me a better copywriter. Quick note: This article is not meant to throw shade at the writer who wrote these emails. Another one. Readers keep reading because they have unanswered questions. You got their email address. Robert Lucas (July 25, 1962 – November 23, 2008) was an American blues musician, singer, guitarist and harmonica player, who became the front man for the group Canned Heat in the mid 1990s and was also a solo artist. The clearer you are up-front, the happier you -- and your subscribers -- will be. Exactly what it sounds like. See others named Robert LUCAS Robert’s public profile badge. But it's one you should answer to increase the odds they'll read your emails in the future. My search was, for the most part, unfruitful, but I did find one example from Day 11 worth sharing. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Lucas … I’ll admit — it’s not my best work. :)". It's about your reader. We write to find purpose, stay sane, and try to make meaning out of life. View Robert Lucas’ profile on LinkedIn, the world’s largest professional community. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. What do garbage men, a laundry room, and a cat all have in common? What are you getting at? So I'm only going to send you good And you don't have to sell too hard. Because they need to do it, just like a hungry person needs to eat. Your Welcome Email is a big deal. Because a reader's first impression of your company will stick with them for a while. "WE'VE been so lucky to share this time with YOU." That's why I've identified these six questions you should answer in your Welcome Email. Founder of Freelance Like A Pro. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Just another reminder that knowing your audience is key. Here's a good example: Keep it simple here. And that's fine. Include this LinkedIn profile on other websites. And I respect that. You know there’s some strategy or tactic behind these facts…. Let them know it's safe. They've made the decision to give you their email address. Theory is great. Here’s my favorite example of Fact-Stacking, from Kira Hug of The Copywriter Club. Robert has 4 jobs listed on their profile. But by the time they're done reading, you should have answered all of their questions... Or you're gonna create some frustrated subscribers. I call it: If you’ve got even the slightest bit of creativity in your bones, it can be one of the easiest ways to write a lead ever. (Emphasis added). Make it easy to unsubscribe. If someone has just given you their email address, they're not used to seeing your name in their inbox. (It's what I do.). And I'm not sure those statements are facts, because I made that up on-the-fly. 4,305 records for Robert Lucas. [NAME], you're no longer part of the problem. See others named Robert Lucas Add new skills with these courses. I got a message on LinkedIn the other day from a financial advisor promoting a webinar he’s hosting in a few weeks. When they are all seemingly out of left-field and your reader is thinking: What in the actual f**k is going on here? Robert Lucas Conversion Copywriter. That tension causes your reader to continue reading to find out what the hell is going on, propelling him to your Big Promise — which ties all your facts together. Robert Emerson Lucas Jr. (born September 15, 1937) is an American economist at the University of Chicago, where he is currently the John Dewey Distinguished Service Professor Emeritus in Economics and the College.Widely regarded as the central figure in the development of the new classical approach to macroeconomics, he received the Nobel Prize in Economics in 1995 "for … In fact, they work better when they’re entirely separate from one another. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. Stacking one fact on top of another. Nashville, TN. Robert Lucas. The writer just used facts about Trump and his financial statements (which have been hot-button topics) to grab the reader’s attention long enough to get to the most important part of the letter. By taking action to download your lead magnet or sign up for your email list, your reader has drawn a line in the sand. They barely know you! Robert Lucas 1902 1966 Illinois South Dakota Robert A Lucas, 1902 - 1966. She just starts throwing statements at your face. Get full address, contact info, background report and more! When this idea first popped into my head, it was really cool. PublicRecords360 is designed to help you safely find people and learn about others. "As a reminder, here are a few things you'll learn: The 2 foundational elements of good subject lines (PLUS 3 examples of these foundational elements in action), The “Trail of Beans” trick I use to write emails that keep readers engaged from beginning to end, How to inject personality into your emails with an incredibly simple “best friend” exercise, How to structure your email so people actually read it, One question you should ask yourself when you finish writing an email to make sure it has maximum impact". Now you're trying to get them to take a step toward the shallow end of the pool. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. Nashville, TN. 1002 others named Robert LUCAS are on LinkedIn. Don't get too quirky yet. You'll both be better if you move on.). You've won. You've just met this person. :). Curiosity Subject Line Templates. Okay, so I’ll stop teasing you now and actually get into what the hell I’m talking about. Nashville, TN. To make Fact-Stacking work, all you need is one Big Promise and a few random (or not-so-random) ideas. (If you used bullets on your landing page, you could even include them here.). See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. Robert Lucas Conversion Copywriter. So your goal is to prove you're a normal, trustworthy person who does what you say you'll do. I’m not a kitty litter producer. But what does this actually look like in practice? ", When you deliver that lead magnet, include a little bit of info about why it's important. (You’ve seen an Old Spice commercial lately, haven’t you?). There's no confusion of: You COULD add a little context here too. You eventually find out that they are all regrets. Because a reader's first impression of your company will stick with them for a while. And in my opinion, you shouldn't try to get anything else from them right now. 1001 others named Robert Lucas are on LinkedIn. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. ), In what cases should they unsubscribe? See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. But I'll probably try to sell you something at some point. Spotify's 2019 Wrapped Campaign is a great example of this. Tell them to go read the free guide you sent. You sign up for someone's email list and you immediately get bombarded by sh*tty emails you don't care about. If you were to come at them with the level of curiosity Kira is slinging above, they might get too bewildered to continue. Then, you unsubscribe and start thinking it's all over... Until they show up in your inbox AGAIN the next day. We found 1853 entries for Robert Lucas in the United States. Get started Geni World Family Tree. (In fact, you should actually tell some people to unsubscribe. I'm excited for you. But you should ask them to do something that helps them further understand the value of your brand. Background Personal life. September 3, 1932 - September 21, 2020 (88 years old) Spring Valley, IL Services By Barto Funeral Home - Spring Valley PublicRecords360 does not provide consumer reports and is not a consumer reporting agency as defined by the Fair Credit Reporting Act (FCRA). Robert has 4 jobs listed on their profile. Nashville, TN. But you should give your reader a little detail about WHY they've made a good choice. It's an unknown. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. And that’s actually part of my fear. A lot of people use their full name as their email contact name. You're part of the solution. Robert has 6 jobs listed on their profile. Robert Lucas Conversion Copywriter Nashville, TN. (You know, the one I've been referencing throughout this post.). And I respect that. Since this thing is so simple, I’m almost forking positive somebody’s discovered it before. So I'm only going to send you good stuff, starting right now.". Ask them to send you a reply and let you know who they are. As a reminder, here are a few things you'll learn: One question you should ask yourself when you finish writing an email to make sure it has maximum impact, "HOLY CRAP THIS EMAIL IS A BANGER...AND I WROTE IT MYSELF! Shift Extrusions Operator at Gradus. 11 min read. I went through my 29x29 Sales Letter Project to see if I could find any examples of Fact-Stacking in my own writing. It's easy to overcomplicate this, but here's how to make it easy on yourself (and your reader): Structure your Welcome Email around 6 simple questions.