Finally all pictures we have been displayed in this website will inspire you all. User-generated content (UGC) is one of the best selling tools you can have. For example, here are a few ideas you may not have tried yet. You were right on target about the emojis!! Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. Here are a few ideas. for example. } $form.find('[name="' + fieldMap[f] + '"]').val(window._src[f]).change() Using hashtags is an easy way to get in front of a broader audience. gclid: 'gclid', Hopefully, you’ve got what you need to go and rock your creative strategy. What I am saying is this: Social media is a tough game these days. In this post, we’ve covered 10 brands that nailed their marketing strategies. Checklists, like templates, are valuable, and I’m not just saying that as an inherently pro-checklist person. If they find your brand funny and relatable, they will be more likely to follow you, engage with you, and use your product or service. Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. They can seem like such obvious moves in hindsight, but they were (and still are) groundbreaking. Make sure you are spending the time on your headline that it deserves. // mapping The creative strategy a business chooses to implement will determine pivotal marketing and advertising efforts that define who they are as a brand. Or you can download it manually here. Use an animated video if you: You would want to use a customer story if you: Slack rolled out a customer success video a few years ago to highlight their product, and it worked. They encourage users to try to be creative and funny, which is something everyone loves to feel about themselves. Source: https://www.sendinblue.com/blog/email-call-to-action-best-practices/. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! CoSchedule’s task templates are a simple way to create a workflow one time and apply it to all future projects. Video on your homepage is going to demand that users pay attention right away. while (c.charAt(0)==' '){c = c.substring(1,c.length);} Everything you need to know to go agile, right now. Creative marketing is a tricky beast. Here are some examples of companies doing just that: The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. You are probably (hopefully) adding CTAs in your emails, but maybe you’ve been sticking to the same one and maybe it’s not really even working. (Can you guess which one is National Hangover Day?). Write email subject lines that drive more conversions. You can check out our marketing plan template here. https://www.coca-cola.ie/stories/share-a-coke-making-a-name-for-ourselves, https://www.sendinblue.com/blog/email-call-to-action-best-practices/, Get Inspired Now With 21 Examples of Awesome Email Marketing. The following two tabs change content below. If she isn’t cramming for an exam, you can find her watching the latest Bachelorette episode with a big bowl of popcorn + ranch (midwest thing). It’s no easy task to be different than the rest, but it is possible. // value = field name A client recently had an event where customers could bring their dogs in for a free doggy popsicle while their owners enjoyed gelato, and it was the best attended event so far that garnered a ton of UGC. She can be contacted at anagotter.com. If you haven’t hopped on the video marketing train, it’s time to think about it! stands for specific, measurable, aspirational, realistic, and time-bound. It’s so obvious, you’ll think. Create a Steller Creative Strategy with These 10 Real-Life Examples. Either way, there are tons of ways you can creatively drive brand awareness. Make it your goal to have the most educational article that you possibly can. Content curation is a wonderful way to link to other sites and build relationships with industry peers while also saving yourself some work when you’re short on time or ideas. Email strategy can be complicated because it really depends on your target audience and the tone of your company. In a subject line, there is no room for boring copy. Define the ideal person that you want to buy your product or service. Creative Teaching Strategies for the Nurse Educator. I do plan to adopt that idea in the future. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); Grab attention and make passerby stop with chalkboard signage that has puns, jokes, or a lot of personality. var gclid = getParam('gclid'); for(var f in fieldMap) { Before you write content for your next campaign, I challenge you to do double the research that you normally do. With the number of emails that people receive every day, it’s time to think about making yours stand out from the rest. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). Creative Strategy in Marketing Pages: 4 (1086 words) Discussing about the resources-based view of strategy and the institutions-based view of strategy Pages: 4 (978 words) Example speech Pages: 4 (909 words) Example of Resume and Practical Application Letter Pages: 1 (228 words) Example of Bullwhipp Effect Pages: 1 (298 words) In this article, we’ve listed 20 creative sourcing strategies that’ll help you attract more passive candidates, along with real-life examples of how other companies have done it. Just make sure that your argument is well-supported, because people will be coming. Do you know that cute kids eating pasta at your restaurant is going to get a million more likes (and potentially drive traffic) than just a single picture of the menu? So hold your head up high and go into this with an “I can do it” attitude. All Rights Reserved. Your brand strategy is probably different than your typical creative strategy, but it doesn’t mean you can’t use elements from both. Social Media Marketers are all told to use hashtags, but do we really know why? 2 The Advertising Process Tactics Creative Execution Big Idea Advertising Strategy Message that advertiser gives to solve a communication related problem Is the idea that advertiser select for communicating the strategic message in a creative way Deals with Physical … You see facts in creative strategies all of the time. Old Spice’s interactive quirky character and video response campaigns. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Show users where one traveler journeyed to in the shoes you sell, for example, broken down into multiple online video shorts. Pat yourself on the back because you officially know how to write a creative strategy. Creative strategies for employer branding. There’s nothing worse than reading a bone dry article. if(gclid){ Let’s go back to our previous example. Should you be leveraging OTT Advertising. We’ve all seen those OxiClean commercials… Must I say anymore? That being said, you don’t have to be a philosopher or an artist to take advantage of the following creative marketing strategies. It is common for creative leadership to take a design approach to everything, including leadership itself. Denille is the Social Media Intern at CoSchedule. Hats off to them. 1. Pick a KPI or two that goes hand in hand with your goal and then focus on them. Before we get into the creative sourcing strategies, there are two commonly-asked questions that we need to answer. In this post, we’re going to look at 35 different creative marketing strategy ideas that you can use as a launching point to create the next great campaign for the books. It’s easy to look at big viral campaigns and be both impressed and a little jealous. Do you have a high-performing blog post that you want to get more life out of? Free stuff. Photo caption contests are a guaranteed way to get more engagement. That being said, they can’t be copied by your competitors and they’re incredibly valuable to your readers. In 2015 they engaged 3.5 million people in one day using the hashtag #WithoutShoes. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. detail: 'source_detail__c', Know that your audience loves Game of Thrones, so you want to add a spin to your campaign? Posted by Disruptive Advertising on Wednesday, October 11, 2017. That's a spicy meatball!' You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. Some examples of KPIs that you may be measuring are: Tying KPIs into our other example, the main metric that you would want to focus on is conversions. var expires = "; expires=" + date.toGMTString(); Where they list the importance of marketing, we use an online dating parallel instead. Just because something has been done a certain way for so long, doesn’t mean it should be! stk: 'source_stacking__c' For example, a leader may design tools to improve productivity, design reports to manage stakeholders and design principles to guide creative outputs. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. The most successful social media campaigns make sure to engage with their audience after their campaigns have launched. There’s room to be creative, even with a short and concise tactic. Each is true. Try the Headline Analyzer », terms of service, end user agreement, and privacy policy. readCookie('gclid'); Whatever it is, pounce on it if it’s at all relevant to you. It’s better to get controversial in a blog post instead of on social media because you have more room to explain yourself and people are more likely to read first and attack second. I’m confident that you can think of your own creative content marketing strategy, and you should be too. S.M.A.R.T. } You’re solving a problem and that will keep them coming back. You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Press’s Squeeze Magazine is a fantastic example. There are so many other tactics that you could add to your creative social media strategy, but make sure you are using tactics that make sense to reach your target audience. 53% of businesses use content marketing. Success! On social media PPC platforms like Facebook Ads, Instagram Ads, and Promoted Pins, run campaigns promoting quizzes related to your product in order to get clicks and start to build a relationship with your audience. The worst thing is when companies aren’t true to themselves. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […], Checklists are great tools for planning marketing projects. // a few manual entries Just because you have the most followers on one channel versus another, it doesn't mean you should be stagnant on your other channels. Coca Cola’s Share-A-Coke strategy. Video Marketing is going to the be hot topic of 2019. Feature them on your site, either on a dedicated social page or in sidebar widgets on the pages of your choice. A few tips to make your content useful is to: Use emotion. A company that slays the content marketing game is Sephora. Video marketing is a great place to stretch your creative muscles. It will give you more content and more traffic to your site. Marketing Strategy Examples: Deciding Which Types of Marketing are Best for Your Business. In this chapter, you’ll learn how to build project checklists and timelines in your sprint backlog. setCookie('gclid', gclid, 90); Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Customer testimonials are a great way to show that real people have used your product or service and prove it works! When implementing your brand strategy, think of ways to implement a creative aspect into it so that you can stand out from your competitors. Since they’re in a competitive field and at a high price point, this is what sets them apart and helps keep user interest long enough to explain why you should purchase. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. Condense it and recycle some of the information in a newsletter, and then send readers to the full post. Your headline is just as important as the copy underneath it. 5 Brilliant Marketing Strategy Examples From Dominant Brands. Airbnb keeps their emails very simple, yet effective. How can you creatively implement #contentmarketing in your strategy? It’s genius. This step is as simple as it sounds. var gclsrc = getParam('gclsrc'); One company can have the same goal as another company but the creative approach of their team is going to differ and their ultimate plan may be different as well. You should always base your emails on what works best for your company, but here are a few ideas that may spark your creativity cap. Once you think you’ve conquered a specific technique, the rules have changed. function setCookie(name, value, days){ The stat deems you credible and persuades your audience to believe you. Create powerful social messages that convert. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); Here are five bril­liant mar­ket­ing strat­e­gy exam­ples from dom­i­nant brands. formId: "da7bc311-2222-42e0-abb4-4df2045ae981", var n = name + "="; } Communication strategy is a plan to achieve communication objectives. An Advertising Campaign is successful only when the ad message reaches the targeted audience and effectively communicates crucial information about the product or brand. Crazy right? }) Example Creative Strategy Statement And Examples Of Good Strategy Statements can be valuable inspiration for people who seek a picture according specific categories, you can find it in this website. If you aren’t promoting the content that you are writing, people aren’t going to see it. Moral- and ethnic-focused missions for brands are highly valued, so this is a good way to set yourself apart and brand yourself as an ethical, compassionate business. Offer a prize for the winner, and you’re good to go. Subject line. It can be lost in the midst of all the planning, but it is critical. Check out this ad we made about how relationships with agencies are a lot like relationships with people! Facebook and Instagram Stories don’t have the same issues with organic reach as their newsfeed content, so use Stories to tease updates or encourage them to check out a full-length post. This is one of my all-time favorite examples: Business cards are important, even if they feel like an afterthought. Wrong. Experiment with social media. . Pay Per Click strategies are so dry, and you’re not wrong. Why is this creative brand strategy so successful? . Here are a few ways to take advantage of that fact. Building a positive employer brand takes time. // key = source variable And they managed to make the video humorous and educational at the same time. Marketing Goals. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. hbspt.forms.create({ Writing an entire creative strategy can be pretty intimidating, but don’t worry. Just because they are short, concise, and bland, doesn’t mean there isn’t room to add some creativity. Nowadays everyone is doing content marketing. Marketing timelines make it easy for your entire […], You’ve probably heard that a brand is more than a logo, product, or service. By Tiffany Marshall February 7, 2017 No Comments. Wendy’s epic social takedowns of their competitors. The better you know your target audience, the better you can market to them. While you’ll always want to stay on brand with your design, it’s time to start think about using a new template or color palette. Place it everywhere on your site, including a UGC feed on your landing page or reviews on your product pages. I’m going back to the online dating metaphor and videos we run at Disruptive Advertising. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). } 5. If you don’t know the direct benefits, there’s no way your audience will understand the benefits. You’re probably thinking, oh gosh. Examples of communication strategy documents. Them using you as a reference is a great way to get your foot in the door. This will increase sales and make your product videos more effective. What you choose to communicate is up to you. Thank you for visiting. Put your creative cap on, download these templates, and get to work! Already a partner? To get customer testimonials, you can directly ask customers or even use reviews that you get. Creative Problem-Solving Creative problem-solving stands out as innovative. creative strategy example – Creative Teaching. You can take each of the simple strategies above and add your own unique branding and twist to them to create something truly exceptional that will resonate with your audience. The creative brief is usually created by the account manager in close consultation with the client. Oh and don’t forget, your creative strategy has to work. document.getElementById('gclid_field').value = You may think that this strategy is obvious, but you’d be surprised how many companies decide to focus on only one channel for their social media. After you’ve launched your social media campaign you’re done, right? $form.find('[type="hidden"]').each(function(i, $f) { When children investigate, discover, and play — they learn.With The Creative Curriculum® for Kindergarten, teachers now have a research-based, whole-child-focused approach to project-based learning in the kindergarten classroom.Through in-depth investigations of science and social studies topics that integrate literacy and mathematics concepts, kindergarten teachers can encourage … It doesn’t mean that there isn’t room to be creative and switch things up. Thankfully, there are some innovative recruitment strategies that can help speed up the process. The list is a wonderful launchpad for anyone who wants to spice up their marketing and move from a humdrum site into a vibrant saucy succulent array of communications. Think of the dog that chases its tail and no longer finds the game fun once he’s caught it. Just because you’re in business doesn’t mean you need to take yourself so seriously all the time. css: "", For example, a creative content strategy is going to look a lot different than a creative social media strategy. How do GoPro, Heineken, Twitch, Taco Bell, and Nike go about their mar­ket­ing efforts? By Pat Hong from Linkdex. The biggest thing with budgeting is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. But, if you write content that can help your target audience solve real-life problems… well, you get the point. And with a few more minutes, the list could grow even longer. for(var i=0;i < cookie.length;i++) { BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Engaging with your followers makes people know, like, and trust you. If you have a physical location, there are a few different creative marketing strategies you can use to make the most of your store. Well… Here’s a quick example. They took the pain points of their target audience and showed how to get rid of those pains by using Slack. Give yourself a creative but accurate job title, go all out on the design, whatever floats your boat, as long as it reflects your brand in an appropriate way. Step in front of your desk and actively engage your students in learning with the techniques you ll find in this handy, quick reference. var date = new Date(); If you’re going to be like all your competitors, then there’s nothing differentiating you from them. Sites exist to assist you in promoting legit contests. What are you looking for in an ad agency? Let’s get started! if(window._src && window._da) { In all cases, the results were stupendous. What do you think? “I want to increase my conversion rate by 2% during Q4 2019.”. GIFS and memes can be widely shared, which can help you, but they can also be used to gain traction on your social media posts or ads. Their sassy replies and savage Tweets is how this company rose to the top with their social media. Brand positioning strategy is a large project in itself. window.onload = function() { Write headlines that drive traffic, shares, and search results. Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. If you’re already active on the most popular social media (LinkedIn, Facebook and Twitter), one of the most innovative recruitment methods is to try recruiting in niche channels. If you’re looking for a company that slays social media, follow Wendy’s. Just like you, consumers enjoy memes because they are funny, relatable, and easily consumable. What strategy are you dying to try out? If you need help organizing and saving time with your creative strategy workflow, schedule a demo with a CoSchedule expert. It wont have the direction and guidance it needs to prosper. Don’t ... 2. Make it catchy, enticing, and creative. // fieldMap will map the source data to the fields People are the main and the most important resource of each company. Creative Strategies was one of the first market research firms in Silicon Valley. Duties usually seen on a Creative Strategist example resume are using data provided by market research, finding ways to reach the target audience, determining the best type of ads for that audience, and executing advertising campaigns. How to implement an agile marketing strategy. (I bet you know which campaign I’m talking about. This is where you get to be creative. What tactics need to be implemented to reach our goal? Comparisons and metaphors can be powerful tools, especially when they’re entertaining. With content marketing, more creative content usually does better. Sometimes the very best and most creative campaigns come from a simple idea, as we’ve seen time and time again. var fieldMap = { Use it to garner UGC and make sure that you attach the relevant hashtag to your post. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Using a meme is a great way to make a consumer stop, laugh, and most importantly, notice you. But there’s nothing like marketing strategy examples to get those creative juices flowing. Before starting a business or forming an organization, one must first identify and solidify its goals and objectives. Make sense? Examples of Creative Thinking Skills . (I think we can all admit that we’ve looked for a bottle of Coke with our name on it.). } Now that you know what a digital marketing strategy is and how having a defined strategy can help you achieve your business goals, let’s talk about how you can implement this strategy. Here are a few examples of companies getting it right.1. Call to action. Answer this: What benefit(s) does my target audience get from my product or service? While relying on classic, tried-and-true strategies for your marketing campaign can help you build results slowly and steadily, it’s doing something different that will really help you stand out. There’s your creative strategy. KPIs are metrics that indicate progress towards a particular goal. Take note of their ideas and consider adding them to your own toolbox. National Ice Cream Day. if(window._src[f]) { return null; 6 Places To Advertise That Aren’t Google or Facebook. document.cookie = name + "=" + value + expires + ";path=/"; What is OTT Advertising? If people can’t tell the difference between your emails, something is wrong. Work management processes that drive the best results. // try to populate by looping through hidden fields and getting the exact same data from the source 1 Criteo “Peak to Recovery” Survey. It’s important that you know which metrics to measure when assessing your goal. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. You can see some great examples of this here. CREATIVE STRATEGY Prepared By Nijaz N 2. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. If you really want to stand out, consider the following: PPC advertising is a great place to get creative. There are a number of different ways you can support your benefit in your creative strategy. var cookie = document.cookie.split(';'); With so many free avenues for photos and videos, and the ease of generating content from paid content houses, to your own expertise, the ability to create and engage an audience is right at your fingertips. cssClass: "d-hubspot-form", }. National Sister Day. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. } Sometimes called small-group learning, is an instructional strategy in which small groups students work together on a common task. Online magazines are pretty much just fancy blogs/newsletters that might have their own URL. Take a deep breath because after reading this, instead of feeling like this…. Support your benefits so that people actually believe you. Sharing your content on many social media channels gets you in front of more customers and prospects. When considering creative strategy, be sure to remain focused on effective communication. . Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them. . }, function readCookie(name) { Using facts in a creative strategy is very similar to adding a statistic. How to organize all of your marketing with CoSchedule best practices. But creative ideas can be a dime a dozen, and it can be challenging to exhibit creative problem-solving and critical thinking skills at all times. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. var field_name = $f.getAttribute('name'); Parody videos are fodder for viral sharing and big brand awareness campaigns. You can actually target their brand name as a keyword, so that your Google Ad pops up when someone searches for them. Using this tactic will be sure your campaign takes off! function getParam(p){ Why didn’t I come up with that first? Emojis should be used sparingly, but when used correctly they can help you stand out in a user’s cluttered inbox and get that open rate up. Don’t just wait for them to get to the product page and see them there. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. Get users ready for it by teasing them with the new launch, making them wait for the full announcement. The overall goal of any brand strategy is to communicate to the public effectively. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal…. Chances are that you don’t as much as you could. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Instead of a traditional blog, they created a content hub for their customers to share beauty tips and product knowledge. Now just make sure that you can actually offer something free if you’re advertising it. Getting asked to be creative is worse than the dawn of the blinking cursor. $form.find('[name=google_analytics_user_id__c]').val(_da.cookieRead('_ga')).change() You’re probably thinking, I already do this. One company that absolutely nailed their strategy is Coke. onFormReady: function($form, ctx) { Maybe the goal of your creative strategy is to create brand awareness. 1. They’ve found that if they make people fantasize about a possible trip through email, it actually works. Consider making an educational video if you: (Note: Your video doesn’t necessarily have to show or even highlight  your product. To prepare deliverables for your creative strategy, ask yourself: You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. Problem Solving . What does my target audience gain from it? You can’t say that memes aren’t funny, it just wouldn’t be right. Here are practical, relevant, and easy-to-implement teaching strategies that will help you to be more creative in the classroom. Tackling unexpected problems requires a lot of creativity. How to Select Marketing Metrics and KPIs to Monitor. Personalization. Check out a few great examples here, here, and here. The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your website and your branding are a great place to try some creative marketing. So, we all know that we should be using video marketing, but how? That’s why our Facebook Ads don’t look like all the other ad agencies campaigns. Give aways are another method. You might brainstorm new ways to reduce energy use, find new ways to cut costs during a budget crisis, or develop a unique litigation strategy to defend a client. Buffy is one of the first websites I remember seeing that uses testimonials to sell the product right on the homepage. What does the timeline look like to complete this project? $form.find('[name="' + field_name + '"]').val(window._src[field_name]).change() This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. Get inspired by more rich media and dynamic creative examples on our Digital Ad Formats page. Educational videos are a great way to become a thought leader in your industry.). The medical equipment company would answer these questions to understand the benefit they provide to their customer: All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Which example was your favorite? EXAMPLE: CREATIVE STRATEGY STATEMENT Market Target Current users of chewable antacid tablets, primarily the O-T-C brands, Tums, Rolaids, and DiGel. Social feeds show that your business is active and getting plenty of social proof. The scary thing about social media is that we have no idea which channels will stay around and which will disappear, like Google+. If you have a talented graphic designer, this is a great option! To succeed in a creative social media strategy, you either have to put money behind it or stand out from the crowd. Think about switching up your CTAs! Toms is the perfect example of a company that used a hashtag correctly. } Think of it as a map that guides its target audience - the creative team - on how to best reach the campaign’s stated goals. It’s okay if you aren’t able to make that big of a splash using hashtags, but now you can see how big of an impact a simple hashtag can have on your marketing campaign. You know creative strategies are important, probably because you were asked to make one, but you might not understand why they are important. Design. If you’re looking for some more inspiring creative examples, read this. They either came up with an entirely new tactic to hook customers or gave an innovative twist to an existing strategy. Rather than define a specific path you should follow, we've gathered 32 examples of creative recruitment strategies that companies across the nation have utilized to hire top talent. You should make a product highlight video if you: Making an expert interview video is a great idea if you: (Note: This could even be your CEO or someone that people look up to ). } Whether it’s a viral video or a clever meme, people love to share creative things on social media. Make sense? A lot of content marketers don’t dive deep into case studies because they take a lot of time and research to compile. Your download should start shortly. $form.find('[name=website_url__c]').val(window.location.href).change() As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. We all love free stuff, don’t we? “Recommended number one whitening toothpaste among dentists.” It’s a fact and it makes people trust the product. You can see a full list of every ridiculous “holiday” that ever existed here. Ask users to leave reviews or to follow you, and place the sign in places they’ll see, like by the door or the cash register. Just because your content is educational, doesn’t mean it’s useful to your consumers. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. Have a big announcement coming up? Use authentic messages to build your employer brand Industries of all kind are always on the lookout for creative people or creative thinkers who have creative thinking skills that will help their company shine. if(window._src[field_name]) { Advertising is a specialized field that requires tremendous efforts and creative strategies to promote products and services of different kinds of brands. Shoot a high quality video either featuring one customer or several talking about what your business has done for them. People support brands that they believe in. ©2020 Disruptive Advertising. The task can be as simple as solving a multi-step math problem together, or as complex as developing a design for a new kind of infrastructure. Storytelling is one of the best weapons in a marketer’s arsenal, and using a web series of any kind in conjunction with storytelling is exceptional. The Photo Caption Contest captured my attention. A creative brief is a short 1-2 page document outlining the strategy for a creative project. A lot of sites have reviews on their product pages, which is a big asset. A creative problem-solver will find new solutions rather than simply identifying and implementing the norm.