Big data can also be extremely valuable to big cities. However, as part of its digital transformation effort, the hospital installed networked monitor probes in each refrigerator and freezer, which send data back to a reporting and monitoring system at the CLOC. We say of course, because Big Data is hard to miss these days. It will house these capabilities in a variety of settings, but all will be coordinated by a CoE. Please read and agree to the Privacy Policy. Stay ahead in a rapidly changing world. The primary objective is to ensure the data is of high quality and accessible for business intelligence along with big data analytics applications. You agree to receive updates, alerts, and promotions from the CBS family of companies - including ZDNet’s Tech Update Today and ZDNet Announcement newsletters. At the begging, the paper argues that increased information sharing platforms on the internet have exposed all the previously known private information. Structured Data is more easily analyzed and organized into the database. However, the city now uses technology from MotionLoft to conduct the counts, eliminating the need for ad hoc human counts, Sherwood said. Progressive’s new “Snapshot” device, which monitors driving behavior, helps the company determine whether a given driver is the right customer for the company. Three qualities can help any company restart its growth engine by removing gunk and complexity that has built up over the years. In 2016, the data created was only 8 ZB and it … That’s why only a select few, so far, have made substantial progress. "It's important to place a distinct focus on making sure each business department understands how data and technology can help them reach their goals -- helping them to build trust in the platform," McIntyre said. A good first step is to benchmark your industry and determine your company’s current position in Big Data analytics and capabilities, compared with that of your chief rivals. The Big Data leaders then create an organizational home for their advanced analytics capability, often a Center of Excellence (CoE) overseen by a chief analytics officer. It sets the road map, and it establishes and maintains privacy policies. NewYork-Presbyterian senior vice president and CIO Daniel Barchi said that digital transformation of patient care took off with the hospital's Clinical Operations Center (CLOC) building, where nurses monitor the real-time physiological data of patients currently admitted in the Weill Cornell Medical Center Emergency Department. Many companies are already dipping their toes into Big Data waters. At NewYork-Presbyterian Hospital, big data has helped accomplish two very important goals: Improving patient care and remaining compliant. It has to assign collection and ownership of data across business functions, plan how to generate insights, and prioritize opportunities and allocation of data scientists’ time. Bookmark content that interests you and it will be saved here for you to read or share later. Abstract. By exploiting the power of big data, firms can more effectively target the digital transformation projects that will have the biggest impact on their bottom line. A top challenge for McIntyre and the Cubs was preserving the "magic" of the legendary Wrigley Field, while still improving the fan experience. They provide tools that assist organizations to define goals around their big data program and to communicate their big data vision to the entire organization. Only 4% of companies said they have the right resources to draw meaningful insights from data—and to act on them. All of that is a tall order. But is building an advanced analytics capability really worth the investment? This also guarantees the entire company recognizes the synergies and scale benefits that a well-conceived analytics capability can provide. While big data holds a lot of promise, it is not without its challenges. Some IT experts apply this primarily to physical records, although some types of data organization can also be applied to digital records. By moving their systems to the cloud, Zappos saw a dramatic bump in system performance, Dave said. Data quality should also be approached from a governance standpoint. Data collections. Additionally, this helped validate the company's investments in big data and the cloud. They started by focusing on the data pouring into the organization from the three million fans that visit Wrigley every year -- particularly the data that affected internal operations and revenue. With the monitor probes, the organization is now able to easily monitor the devices every hour, 24 hours a day, seven days a week. Big data trends for 2020 – 2025. The 2017 Big Data Analytics Market Study represents a cross-section of data that spans geographies, functions, organization size, and vertical industries. Once this system was put in place, the hospital was able to more clearly identify patients who needed intervention and improve their care. As such, big data has become a foundational piece of many digital transformation efforts. The way that an organization deals with big data is an ongoing cycle and not a one-time project. A company’s choice of model obviously depends on its ambition and its existing operating model. There are four areas where analytics can be relevant: improving existing products and services, improving internal processes, building new product or service offerings, and transforming business models. This allowed the Cubs to free up capital that could be reinvested in the team itself and other development projects. "In an eight-hour CLOC shift, nurses monitor hundreds of clinical data points, note alarms and clinical issues, and communicate via an in-house communications network with the clinical team at the bedside," Barchi said. But that strategy creates another risk: loss of control over mission-critical functions. There are some organizations that start with a fairly focused view around support on traditional functions like marketing, pricing, and other specific areas. Here are five organizations that have used big data to power digital transformation. For other organizations that may be considering a big data play, McIntyre cautioned that it may seem like an uphill battle at first, as some departments may be slow to embrace data integration. "This information provides the institution an ability to better support students and do it sooner, prior to the student leaving the institution.". While they expected to see some fluctuations with the new data, they found that some refrigerators were drifting above and below the acceptable narrow temperature band -- similar to a sine wave going in and out of compliance, Barchi said. These models help organizations to create structure around their Big Data capabilities and to identify where to start. You also agree to the Terms of Use and acknowledge the data collection and usage practices outlined in our Privacy Policy. Xplenty is a platform to integrate, process, and prepare data for analytics on the cloud. Building a solid CoE from scratch can take time. Walmart is a big organization that gets 250 million customers in 10,000 stores. It’s the only way to ensure that information and insights are shared across business units and functions. "Now, higher education measures just about everything across the entire student lifecycle, from the spectrum of students we recruit in high school, how we can better support them through the use of predictive analytics during their time on our campuses, and their graduation success and beyond," Kabbaz said. By registering, you agree to the Terms of Use and acknowledge the data practices outlined in the Privacy Policy. For example, if university faculty members fear the data may harm the students, Kabbaz needs to show its potential for improving the way students are taught, and their overall experience at the school. Big data management is the organization, administration and governance of large volumes of both structured and unstructured data . Until now, data to answer that question has been scarce. Cookie Settings | LexisNexis Risk Solutions uses it to identify individuals, including family relationships, thus helping financial institutions and other clients reduce fraud. The World Health Organization manages and maintains a wide range of data collections related to global health and well-being as mandated by our Member States. At a high level, a big data strategy is a plan designed to help you oversee and improve the way you acquire, store, manage, share and use data within and outside of your organization. The firm also worked with both SAP and AWS to build out a cloud-based proof-of-concept that gave them the ability to play with real-time data management, said Dave. By using this technology, the city can perform the counts on an ongoing basis, providing better data about how the roads are used and any needed repairs or improvements. It is believed that the worldwide database will reach 175 zettabytes by 2025. Although new technologies have been developed for data storage, data volumes are doubling in size about every two years.Organizations still struggle to keep pace with their data and find ways to effectively store it. Big data is much more than … Prolifics. In today’s high-speed world, most analysts do not have the familiar luxury of … Staffing can be a particular challenge. "End users can now be reassured that their queries will return results promptly, no matter their complexity and the number of user concurrently accessing the system," Dave said. The company added incentives for senior executives to tap Big Data capabilities, and the firm’s leadership has reinforced this approach with a steady drumbeat of references to the importance of analytics in delivering business results. Examining more than 400 large companies, we found that those with the most advanced analytics capabilities are outperforming competitors by wide margins (see Figure 1). Besides these general benefits, Big Data helps a business organization in many different ways. "Predictive analytics can identify students who are having trouble paying their bills, and track students who have grade drops in certain areas or who are missing courses they need to graduate on time," Kabbaz said. The city also recently partnered with a firm called Numina to collect data on how to make the city more walkable and bikeable, contributing to pedestrian safety, according to a June press release. Set the right big data governance and quality policies. With today’s technology, it’s possible to analyze your data and get answers from it almost immediately – an effort that’s slower and less efficient with … Rasmus Wegener is a Bain partner based in Atlanta. Students have a lot of choices for where they will attend school, and Miami University is using data to ensure that it's providing the best education possible and remaining competitive in the market, Kabbaz said. Terms of Use, Five organizations that are using big data to power digital transformation, Turning big data into business insights: The state of play, Infographic: Most companies are collecting data, but aren't using big data solutions, Free PDF download: Turning Big Data into Business Insights, Seven pitfalls to avoid when using big data to power digital transformation, Choosing the best big data partners: Eight questions to ask, Tech's war on drugs: How big data is being used to fight the US opioid epidemic, Booktopia uses big data to test assumptions before implementing changes, How Wayfair used big data and omnichannel retail to transform shopping, How HelloFresh uses big data to cook up millions of custom meals, How to build a successful data scientist career (free PDF), How to make sure your big data solution actually gets used, In-memory computing: Where fast data meets big data, How to keep your big data lakes clear and navigable. Organizations don’t change easily and the value of analytics may not be apparent to everyone, so senior leaders may have to make the case for Big Data in one venue after another. They create targets for operational or financial improvements. Big data analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. Bain uses cookies to improve functionality and performance of this site. Early adopters of Big Data analytics have gained a significant lead over the rest of the corporate world. By continuing to browse this site, you consent to the use of cookies. The value of data must be demonstrated clearly to any skeptics in the organization, said Kabbaz. Data silos. "In that way, we provide a high-level safety net using clinical experience to note and respond to potential issues that could otherwise be missed by a busy bedside nurse.". Subscribe to Bain Insights, our monthly look at the critical issues facing global businesses. "With performance improvements across critical business processes -- ranging from 3 to 240 times faster -- and no timeout queries, employees become more productive.". Benchmarking European retail banks quantifies the benefits of digital for customers, employees and shareholders. Before committing to a specific big data project, Sherwood recommended that an organization start small, testing different potential solutions to the biggest problems and gauging the results. Big Data in the cloud. With Big Data, such practices are being used more extensively. Commercial Lines Insurance Pricing Survey - CLIPS: An annual survey from the consulting firm Towers Perrin that reveals commercial insurance pricing trends. Leading companies begin the embedding process by spelling out their ambition. A declaration like this from the senior leadership team is an essential precondition for the kind of behavior change this article will discuss. They provide incentives for analytics-driven behavior, thereby ensuring that data is incorporated into processes for making key decisions. Big Data Analytics As a Driver of Innovations and Product Development. By signing up, you agree to receive the selected newsletter(s) which you may unsubscribe from at any time. Previously, Las Vegas performed those counts manually every year, or as needed. So you can’t just add more capacity and expertise, and expect your IT or marketing functions to begin generating data-based insights. To catch up, other companies need the right people and tools—but they also need to embed Big Data in their organizations. Amazon's Andy Jassy talks up AWS Outposts, Wavelength as the right edge for hybrid cloud, AWS launches preview of QuickSight Q, its latest play for the BI market, AWS launches Amazon Connect real-time analytics, customer profiles, machine learning tools, AWS eyes more database workloads via migration, data movement services, © 2020 ZDNET, A RED VENTURES COMPANY. To succeed with Big Data, executives need to embed analytics deeply into their organizations, says Rasmus Wegener, a partner in Bain's Advanced Analytics practice. Please review our terms of service to complete your newsletter subscription. Mekong Big Data works with clients to realize huge rewards from data and to execute challenging projects. New, innovative, and cost-effective technologies make it easy for any organization to seamlessly implement big data solutions. For example, Nordstrom elevated responsibility for analytics to a higher management level in its organization, pushed to make analytical tools and insights more widely available and embedded analytics-driven goals into its most important strategic initiatives. What they do is store all of that wonderful … Still, nearly every company can improve its trajectory by determining priorities and picking the right angle of entry. Advanced analytics requires staff with state-of-the-art skills in everything from data science to worldwide privacy laws, along with an understanding of the business and the relevant sources of value. You will also receive a complimentary subscription to the ZDNet's Tech Update Today and ZDNet Announcement newsletters. Big Data management is the systematic organization, administration as well as governance of massive amounts of data. For example, companies with deep analytics capabilities and an emphasis on experimentation and innovation, such as Google and Progressive, can rely on a generally decentralized approach. Did you know they collect 2.5 petabytes of data per hour? Early adopters of Big Data are outperforming competitors on several dimensions. *I have read the Privacy Policy and agree to its terms. Using this data, the organization was able to make sure its products were properly distributed and marketed in the correct channels, McIntyre said. Sure enough, using the right big data platforms allows you to deliver the right message to the right audience and at the right time. To get it done, companies typically pursue one of four models: Note that in none of these models does IT own Big Data. Progressive Insurance relies on it to capture driving behavior, determine customer risk profiles and decide on competitive pricing. You have to be very specific about the aim of the function within the organization and how it’s intended to interact with the broader business. To get in the Big Data game, a company needs three kinds of table stakes. When Andrew McIntyre, vice-president of technology for the Chicago Cubs, joined the organization in 2011, he quickly saw opportunities for IT infrastructure investments that could make a big impact. Industry analysts and media observers hype it as the next big thing for every enterprise, and many companies have been rushing to climb on board. Big data is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.Data with many cases (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Data organization, in broad terms, refers to the method of classifying and organizing data sets to make them more useful. More information can be found in our Privacy Policy. Xplenty. Volume:This refers to the data that is tremendously large. For other organizations considering a big data approach to digital transformation, Barchi recommended considering any opportunity for automated monitoring, which has allowed NewYork-Presbyterian to improve operations, centralize tasks, and leverage clear, actionable insights. This type of review will help you determine your Big Data ambition, embed a culture of analytics and decide where Big Data’s organizational home should be. In order to learn ‘What is Big Data?’ in-depth, we need to be able to categorize this data. For companies looking to run big data in the cloud, Dave recommended looking to similar organizations that have made the move, and choosing an experienced vendor that offers the hardware architecture needed for their projects. We will incorporate advanced analytics and insights as key elements of all critical decisions. Big data challenges. what is big data? You may unsubscribe from these newsletters at any time. A recent Bain & Company study, however, should put the question to rest. | Topic: Turning Big Data into Business Insights. Real-time Data to Improve Customer Engagement and Retention. Ruben Sigala: You have to start with the charter of the organization. Currently, Big Data is used in both the public and private sectors. In many shops Big Data is the core driver for better Data Governance (DG) and Data […] Data silos are basically big data’s kryptonite. Advertise | We work with ambitious leaders who want to define the future, not hide from it. With ambition defined, Big Data leaders work on developing a horizontal analytics capability. Both proprietary and open-source tools and platforms are widely available these days— all you need are people capable of putting them to work. A leading European telecommunications company, for example, is in the process of deploying Big Data for a range of purposes, including analyzing customer data to provide better offers and services, and using network trsffic data to optimize network management and investments. You may unsubscribe at any time. Finding team leaders and identifying partners to fill out the center’s staffing may take between six and 12 months, with scaling up requiring another 12 to 18 months. But given the complexities we have discussed—in particular the need to anchor analytics capabilities in the organization—toe-dipping isn’t likely to produce significant insights. Big data can be a great asset in achieving digital transformation. Let’s see how. It should have a strategy designed to ensure continuous learning, so that it maintains state-of-the-art capabilities. Privacy Policy | IEEE Big Data Initiative is a new IEEE Future Directions initiative. Businesses today, can receive huge datasets, known as big data, from traditional business systems, social networks, IoT devices, or any number of systems that are spread throughout an organization. An organization from the retail shopping domain that heavily utilizes big data is Walmart. The experts describe big data projects in the three ways – Volume, velocity, and variety. Prolifics is a global digital transformation company with expertise in data and analytics, … The potential for causing risk to the business can be serious if consistent rules and processes are not applied consistently. Customer service is one of the … A CoE requires not only skilled PhD-level data scientists, but also analytics engineers, business managers to identify and prioritize opportunities, and legal talent for advice on standards for data privacy and security. Leading companies typically define clear owners and sponsors for analytics initiatives. These devices store fluids like blood, antibiotics, and breast milk. A big data strategy sets the stage for business success amid an abundance of data. As the analytics leaders have discovered, succeeding with Big Data requires a different approach: You need to embed Big Data deeply into your organization. Improving student success, retention, and graduation rates are the key goals of Miami University's big data and digital transformation effort. The second is advanced analytical tools, such as Hadoop and NoSQL. The term “big data” means many different things to different people. Intuit’s acquisition of Mint.com has helped expand its business beyond purchased software to ad-supported software. SEE: America's coolest company: How Big Ass Fans went from cooling cows to a multinational tech powerhouse (TechRepublic cover story) | Download the PDF version. First, big data is…big. SEE: How to build a successful data scientist career (free PDF) (TechRepublic). Big data has quickly become a key ingredient in the success of many modern businesses. It takes responsibility for supporting and coordinating every initiative from a business unit, thus providing synergies and scale benefits. Even if they did, the rest of the company would be unlikely to act on those insights. On the corporate level, the CoE serves as the go-to organization for analytics strategy and insight support. Currently, open-source ecosystems such as Hadoop and NoSQL deal with data storing and processing. This ebook, based on the latest ZDNet/TechRepublic special feature, looks at how businesses are using the data they collect to stay competitive, save money, boost profits, and power digital transformation. But it isn’t too late. How is Big Data going to improve our performance as a business? As with any major initiative, executives and managers have a variety of tools at their disposal. "The data is helpful beyond just traffic planning and safety: the data collected can also be used for economic benefits, such as knowing the number of potential customers who might drive by a business during certain times of the day," Sherwood said. Before committing to a specific big data project, Sherwood recommended that an organization start small, testing different potential solutions to the … That also had implications for Las Vegas businesses, given that the city is now collecting up-to-the-minute data. Travis Pearson is a partner with Bain & Company and based in the firm’s San Francisco office. Saul Dave, the company's director of enterprise systems, said that Zappos started with moving its SAP Business Warehouse (BW) environment onto HANA, hosted by Amazon Web Services (AWS). Here are five organizations that have used data science to boost their business. The first is the data itself: large quantities of information in a format allowing for easy access and analysis. If you are significantly behind the competition, you will have the kind of burning platform that is often required to create and sustain change. It … Generally speaking, it describes the collection of information – from both offline and online sources – to support the ongoing development and operations of a company or organization. “Big data”, machine learning, and artificial intelligence (AI) promise great benefit to the practice of medicine and to the health of populations. If you don't know who (and where) your chief analytics officer is, you may already be behind the curve. Data Science in Cambodia Mekong Big Data is an advanced analytics consultancy and systems integration partner specialized in Data Science and project management based in Phnom Penh. While IT often plays a critical role in providing and maintaining the infrastructure and tools required to run Big Data analytics, most companies find that it’s a mistake to have IT own or manage the business adoption capability. However, big data is helping to eliminate a lot of that pressure. "Together they co-innovated and tested a migration methodology that allows for the fast migration of SAP ERP Central Component [SAP ECC] from an on-premises instance running Oracle Database to a Memory Optimized AWS X1 instance running SAP ECC on HANA -- all while relying on the same proven SAP applications for core business processes," Dave said. Explore our key health data products and resources from across the organization. They learn how to overcome internal resistance, and create both the will and the skill to use data throughout the organization. They work hard to trace the causal impact of Big Data on the achievement of these targets. Using big data to streamline the sales cycle Perhaps the most crucial application of big data in modern organizations is the streamlining of the sales process . Big Data and Organization Management. In fact, it isn’t a technology initiative at all; it’s a business program that requires technical savvy. Most companies are opportunity-rich when it comes to analytics, and large enterprises can pursue multiple avenues, either simultaneously or sequentially. ALL RIGHTS RESERVED. Samsung uses it to power the content recommendation engine on its newest smart TVs. Many higher education institutions feel great pressure to prove the value of a pricy four-year degree, and those that work at these schools face increasingly high expectations for performance, according to Michael Kabbaz, senior vice president for enrolment management and student success at Miami University. Conner Forrest "For most sports organizations, that comes down to five different areas: Ticketing, merchandise, retail, sponsorship, and broadcast rights," McIntyre said. By Special report: Turning big data into business insights. Predictive analytics is one tool that has helped Miami University break down silos and get a better view of its student body. | September 1, 2017 -- 13:08 GMT (14:08 BST) Roughly two years ago, online retailer Zappos made the decision to migrate its data warehouse to the cloud. Big data is the data that is characterized by such informational features as the log-of-events nature and statistical correctness, and that imposes such technical requirements as distributed storage, parallel data processing and easy scalability of the solution. "Simply having the real-time data allowed us to identify more than 900 refrigerators that required replacement and upgrade, and improve our overall blood and drug safety compliance," Barchi said. This is a big job. In terms of the tools used, McIntyre said Informatica's data management platform is essential to the team's data analytics efforts, and the company has worked with the Cubs to build out an enterprise data warehouse. What will the company focus on? Big Data Maturity Models (BDMM) are the artifacts used to measure Big Data maturity. Since you have learned ‘What is Big Data?’, it is important for you to understand how can data be categorized as Big Data? Another global consumer electronics company selected high-impact analytics projects for additional support, creating positive business results stories and additional demand for Big Data solutions. Creating an organizational home involves several key design decisions. Humana, the insurance provider, is using Big Data to transform its business: Using claims data, the company can determine who is likely to end up in a hospital for preventable reasons and then intervene early. Another huge advantage of … Combining back office data with data from student-facing offices has given a much clearer picture of the lifecycle of a student, Kabbaz said. They may need to help people change their everyday behaviors and then continue along the new path without backsliding. Right now, many of these leaders are pulling even farther ahead of competitors, so others are playing the necessary game of catch-up. Most large companies already have this—in fact, they generally have more than they can use. But many analytics leaders have found that a CoE has the most advantages and the fewest limitations (see Figure 2). That brings us to the third, and usually the most challenging, set of table stakes: expertise. After the success of that initial move and the data insights that came with it, Zappos decided to move some other SAP systems to HANA on AWS as well. "We knew that in order to become the best, both on and off the field, investing time and resources into data to help us make better decisions was a must," McIntyre said. big data (infographic): Big data is a term for the voluminous and ever-increasing amount of structured, unstructured and semi-structured data being created -- data that would take too much time and cost too much money to load into relational databases for analysis. It must host and maintain the technological infrastructure, set privacy policy and access rights, and determine accountability for compliance with local laws and data security. And, schools like Miami University are collecting a lot of it. We will embrace Big Data as a new way of doing business. Together, we achieve extraordinary outcomes. The center needs experienced leadership and a clear plan for staying connected to the business. Well, for that we have five Vs: 1. To master increasingly complex IT, companies are turning to multiple suppliers. This adds a lot to the power of prediction. Similarly, high frequency allows businesses to test theories in real-time. Twice as likely to be in the top quartile of financial performance within their industries, Five times as likely to make decisions much faster than market peers, Three times as likely to execute decisions as intended, Twice as likely to use data very frequently when making decisions. The process includes management of both unstructured and structured data. In the CLOC, temperature data is also constantly streaming in from more than 1,600 refrigerators and freezers across six hospitals, Barchi said. The City of Las Vegas recently began collecting data on road usage, including whether streets are being used by vehicles, pedestrians, or bicycles, according to the city's CIO Michael Sherwood. A well-functioning CoE enables cross-business-unit access and sharing of data. As you can see from the image, the volume of data is rising exponentially. Humana and other health insurance carriers are also mining data to help improve patient outcomes and to reward healthy behaviors. Big data will change how even the smallest companies do business as data collection and interpretation become more accessible. You can then begin experimenting, testing hypotheses to learn where and how advanced analytics is most likely to help your business. Companies large and small are using structured and unstructured data to glean insights they can apply to boost productivity, cut costs, improve marketing efforts, and more. But table stakes alone won’t help you win, because Big Data isn’t just one more technology initiative. These objectives often overlap. And then there are other organizations that take a much broader view of … A company has to set its strategy for Big Data deployment. Big Data Strategies – Organizational Structure and Technology from DATAVERSITY To view the On Demand recording of this presentation, click HERE>> About the Webinar Many CDOs and Data Scientists came into being as part of a Big Data program. The Cubs are halfway through their digital transformation effort, thus far focusing only on operational data. However, McIntyre said, they have begun to expand into fan data, and will use that to inform the rollout of their new fan-facing wi-fi network in 2018. Big Data means a large chunk of raw data that is collected, stored and analyzed through various means which can be utilized by organizations to increase their efficiency and take better decisions.Big Data can be in both – structured and unstructured forms. In the past, staff would have to manually check the temperature of these devices twice a day. Agile methodologies, which helped revolutionize IT, are spreading across a broad range of industries and functions. It, of course, is Big Data—the mining and processing of petabytes’ worth of information to gain insights into customer behavior, supply chain efficiency and many other aspects of business performance. This exercise will help you determine the investment necessary to improve your relative position. Operational Agility. Big data is growing with a geometric progression, which soon could lead to its global migration to the cloud. But the senior team must also answer the question: To what end? That means spelling out their ambitions, developing analytics skills and mindsets throughout the company, and creating an organizational home for the new Big Data capability. This paper reviews the current legislature on the impact of big data on organization decision making. The leaders are: This helps to explain why so many companies are now asking where they stand on Big Data vis-à-vis their rivals— and whether they’re missing out on a new and essential competitive tool.